As a search engine, Google gathers and organizes a multitude of information from the Internet, then makes this information available to online searchers throughout the world. So we enter keywords or phrases in the search box and we get results.
Search results appear on the left side of the page. It’s important to note that Google doesn’t accept payment to place websites or documents in search results. However, advertisers can purchase Google AdWords ads, which appear on the right side of the page, and sometimes above the search results.
Google AdWords is Google’s advertising program. AdWords lets you create simple, effective ads and display them to people already searching online for information related to your business. So how is it possible to show your ads only to the most relevant audiences? The answer is keyword-based advertising.
Send us an email seo-ppc@webcentric.co.za for more information.
